"House of cultures"

Plansee onboarding video

Project Description

Imagine a 3D miniature house, bathed in neutral whites, with a unique twist: a meticulously crafted section cut that allows you to peek into each room. This immersive approach not only showcases the individual strengths of Plansee, CERATIZIT and Plansee Group, which all cohabit under the same company, sharing the same values and ambitions, while individually having each their own philosophy and style.

Categories

Direction
Film
2D Motion Design
3D Motion Design

Year

2024

“House of cultures” miniature world serves as the canvas for the creative vision, where every room is a vibrant representation of the essence of Plansee, CERATIZIT and Plansee Group.

As you explore this visual symphony, each room is bathed in a distinct color palette, symbolizing the individuality and strength of each brand. The subtle hues encapsulate the core values and unique offerings, creating a dynamic visual narrative that captivate the viewer.

To bring this concept to life, we introduced 2D characters strategically placed within these rooms. These characters embody the voice-over, seamlessly guiding you through the narrative. As they navigate through the miniature world, they become the living embodiment of the brands, adding a touch of personality to the visual journey.

-

Client: Plansee Group
Art Direction: Gil Galvão
Character Design & Animation: Marianne Attié
3D Animation: Benjamin Trancart
Sound Design: Quentin Malapel

© TIJO Studio