CMCM - GESONDHEET

Project Description

In the social media video series "Gesondheet" by CMCM, a luxembourgish health mutual fund, a variety of health, sleep, nutrition, yoga and sports experts regularly do a vlog with tips and insights to a better and healthier life. We were asked to animate their logo to create a little intro for the whole series.

Categories

Motion Design
Logo Animation

Year

2020

ANIMATION PROCESS

CMCM_Cyclops7_1

The idea was to convey a catching dynamic to the logo animation, whilst keeping an elegant approach.
It was evident from the get-go that the smiley face should transform into the final logo and the shapes should turn and flow to achieve this transition. Here you can see a preview of the animation process in After Effects.

Credits

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Client: CMCM
Agency: Moskito
Logo Design: Moskito

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