CMCM - GESONDHEET
In the social media video series "Gesondheet" by CMCM, a luxembourgish health mutual fund, a variety of health, sleep, nutrition, yoga and sports experts regularly do a vlog with tips and insights to a better and healthier life. We were asked to animate their logo to create a little intro for the whole series.
The idea was to convey a catching dynamic to the logo animation, whilst keeping an elegant approach.
It was evident from the get-go that the smiley face should transform into the final logo and the shapes should turn and flow to achieve this transition. Here you can see a preview of the animation process in After Effects.
Logo Design: Moskito
© TIJO Studio