"Solidarité"

Solidarité campaign for the MiFa

Project Description

Together with the Ministère de la Famille, we created a campaign that highlights the financial aids and benefits available to people in Luxembourg. A project with purpose, bridging communication and social impact. Showcasing how financial aids make a real difference in people’s daily lives.

Categories

Direction
Motion Design
Social Media
Editing
Sound Design

Year

2025

For this national campaign, Mifa entrusted us to bring their vision to life, from developing the concept and crafting the message, to storyboarding and adapting the campaign across four languages: French, Luxembourgish, English, and Portuguese.

The idea was simple but powerful: show everyday families and households navigating the challenge of making ends meet, bills to pay, tight budgets, and no obvious solutions in sight. The campaign highlights that government support is there to make a real difference.

By featuring profiles that don’t appear to be struggling financially, we made the story relatable to a wide audience, encouraging more people to explore whether they are eligible for state financial assistance and ultimately, driving action where it matters most.

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Editing: Gil Galvão
Motion Design: Gil Galvão & Ludovic Le Hen
Sound Design: Quentin Malapel
Filming & color grading: SNUG (Marco Jahn, Julius Heimbach)
Graphic Design: SNUG (Kim Feyereisen)
Photograph: Johannes Nollmeyer

© TIJO Studio